Fashion in Danish experience economy: Challenges for Growth

Research output: Book/ReportBook

Abstract

The growth of the Danish fashion field during the last ten years has created beneficial spill-over effects to other Danish experience fields such as advertising, styling, media and event organizing. Two major growth paths for fashion entrepreneurs are (1) building on design identity to grow into international luxury fashion houses or (2) lowering ambition and migrating into commercial market. Attracting right investors and building strong organizational capability respectively enable firms to cross the second path. Specific key challenges of fashion entrepreneurs are (1) accessing new international distribution channels, (2) global sourcing for good quality, flexibility and in-time delivery, and (3) building a clear branding strategy. Strong integration and more networking among supporting institutions would strengthen the industry evolution and better exploit Denmark’s position as a fashion country in the international mid-range segment built on an innovative and fresh Scandinavian identity.
Original languageEnglish
PublisherSamfundlitteratur
Number of pages127
ISBN (Print)978-87-7071-009-1
Publication statusPublished - 2008

Keywords

  • Fashion Industry
  • Entrepreneurship
  • Growth Challenges
  • Denmark

Fingerprint Dive into the research topics of 'Fashion in Danish experience economy: Challenges for Growth'. Together they form a unique fingerprint.

  • Cite this