Fashion clothing - Where does it all end up?

G. Birtwistle, C. M. Moore

    Research output: Contribution to journalArticlepeer-review

    232 Citations (Scopus)


    Purpose - The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles. Design/methodology/approach - Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. The primary research, undertaken in three stages, is an exploratory examination of the experiences of UK consumers and charity shops managers. Focus groups and key informant interviews were undertaken to achieve the objectives. Findings - This qualitative study identifies consumers' lack of understanding of how this behaviour affects the environment and key informant interviews explore how clothing can be re-used and recycled. The conclusions assess what can be learnt from the data and offer suggestions for future research. Originality/value - The paper is a new area of research which has global implications. © Emerald Group Publishing Limited.

    Original languageEnglish
    Pages (from-to)210-216
    Number of pages7
    JournalInternational Journal of Retail and Distribution Management
    Issue number3
    Publication statusPublished - 2007


    • Clothing
    • Consumer behaviour
    • Ethics
    • Recycling
    • Sustainable development
    • United Kingdom


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