Factors that influence consumer use of online news micropayments in the Swiss news industry

Manja Pfeiffer, Stephen Carter*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This research aims to examine, as a first attempt, the factors that influence consumers' use of online micropayments in the Swiss newspaper industry from a consumer perspective. The study utilised an extension of the technology acceptance model (TAM) with analysis using structural equation modelling. Two individual characteristics-perceived usefulness and perceived ease of use-appeared to be substantial antecedents of micropayment predilection and five system characteristics; compatibility, later payment, single payment platform, mobility and convenience, were found to be positively and significantly linked to the perceived usefulness, with the latter two also showing a strong significant effect on perceived ease of use. Amongst other results, the study shows the importance of trust, later payment and the strong relationship between convenience and the consumer's perceived usefulness and suggests that micropayments could be a business model, as a means to unlocking reader revenues.

Original languageEnglish
Pages (from-to)435-464
Number of pages30
JournalInternational Journal of Economics and Business Research
Issue number4
Publication statusPublished - 1 Jun 2022


  • consumer use
  • micropayments
  • online news
  • perception factors
  • Switzerland
  • TAM
  • technology acceptance model

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • Economics, Econometrics and Finance(all)


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