Factors influencing residents’ perceptions toward heritage tourism: A gender perspective

S. Mostafa Rasoolimanesh, Babak Taheri, Martin Gannon, Hamid Ataeishad

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

This study investigates the effects of influencing factors (community attachment, environmental and cultural attitudes, economic gain, and involvement) on residents’ perceptions of heritage tourism, and whether these effects differ between male and female residents. Data were collected from residents of the historic Iranian city of Tabriz and analysed using partial least squares – structural equation modelling (PLS-SEM) and Multi-Group Analysis (MGA). Importance-Performance Analysis (IPA) was also performed to gain greater insight into how these antecedent factors influence residents’ perceptions toward tourism development across gender. The findings show significant differences between male and female residents for the effect of environmental attitudes on residents’ perceptions toward tourism development. However, the IPA results demonstrate that the most important antecedent of female residents’ perceptions is economic gain. Conversely, environmental attitude serves as the most important antecedent of male residents’ perceptions toward tourism development. Therefore, this study presents a significant theoretical contribution, serving as one of the first to compare the effects of influencing factors on residents’ perceptions toward tourism development between male and female residents. In doing so, it offers practical suggestions for achieving sustainable tourism in Iran.
Original languageEnglish
Title of host publicationCultural and Heritage Tourism in the Middle East and North Africa
Subtitle of host publicationComplexities, Management and Practices
EditorsC. Michael Hall, Siamak Seyfi
PublisherRoutledge
Chapter13
Pages202-217
Number of pages16
ISBN (Electronic)9780429279065
ISBN (Print)9780367232719
DOIs
Publication statusPublished - 2020

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

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