Exploring the Use of AI to Manage Customer Relationship

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Original language	English
Title of host publication	Proceedings of the 51st Academy of Marketing Conference
Publication status	Published - 2 Jul 2018
Event	51st Academy of Marketing Conference 2018 - Stirling, United Kingdom Duration: 2 Jul 2018 → 5 Jul 2018

Conference	51st Academy of Marketing Conference 2018
Country/Territory	United Kingdom
City	Stirling
Period	2/07/18 → 5/07/18

Access to Document

@inproceedings{3458d9e4271346f1a5d3be93db644126,

title = "Exploring the Use of AI to Manage Customer Relationship",

author = "Paul Hopkinson and Rodrigo Perez-Vega and Aishwarya Singhal",

year = "2018",

month = jul,

day = "2",

language = "English",

booktitle = "Proceedings of the 51st Academy of Marketing Conference",

note = "51st Academy of Marketing Conference 2018 ; Conference date: 02-07-2018 Through 05-07-2018",

}