Exploring the Use of AI to Manage Customer Relationship

Paul Hopkinson, Rodrigo Perez-Vega, Aishwarya Singhal

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Original languageEnglish
Title of host publicationProceedings of the 51st Academy of Marketing Conference
Publication statusPublished - 2 Jul 2018
Event51st Academy of Marketing Conference 2018 - Stirling, United Kingdom
Duration: 2 Jul 20185 Jul 2018


Conference51st Academy of Marketing Conference 2018
Country/TerritoryUnited Kingdom

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