Exploring the Shift from a Production to a Marketing Orientation in the University Sector

Elaine Collinson; Kenneth R. Deans

Exploring the Shift from a Production to a Marketing Orientation in the University Sector

Elaine Collinson, Kenneth R. Deans

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing’s Annual Conference 1998
Place of Publication	United Kingdom
Publisher	Academy of Marketing
Publication status	Published - 8 Jul 1998
Event	Academy of Marketing’s Annual Conference 1998: Adding Value Through Marketing - Sheffield Hallam University, Sheffield, United Kingdom Duration: 1 Jul 1998 → 1 Jul 1998 https://academyofmarketing.org/conference-history/

Conference

Conference	Academy of Marketing’s Annual Conference 1998
Abbreviated title	AMA 1998
Country/Territory	United Kingdom
City	Sheffield
Period	1/07/98 → 1/07/98
Internet address	https://academyofmarketing.org/conference-history/

Cite this

@inproceedings{eef0522a97eb4b21b35d999f5293734c,

title = "Exploring the Shift from a Production to a Marketing Orientation in the University Sector",

author = "Elaine Collinson and Deans, \{Kenneth R.\}",

year = "1998",

month = jul,

day = "8",

language = "English",

booktitle = "Proceedings of the Academy of Marketing{\textquoteright}s Annual Conference 1998",

publisher = "Academy of Marketing",

note = "Academy of Marketing{\textquoteright}s Annual Conference 1998 : Adding Value Through Marketing, AMA 1998 ; Conference date: 01-07-1998 Through 01-07-1998",

url = "https://academyofmarketing.org/conference-history/",

}

TY - GEN

T1 - Exploring the Shift from a Production to a Marketing Orientation in the University Sector

AU - Collinson, Elaine

AU - Deans, Kenneth R.

PY - 1998/7/8

Y1 - 1998/7/8

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing’s Annual Conference 1998

PB - Academy of Marketing

CY - United Kingdom

T2 - Academy of Marketing’s Annual Conference 1998

Y2 - 1 July 1998 through 1 July 1998

ER -