Exploring the influence of national cultural context on CSR implementation

Patsy Perry

    Research output: Contribution to journalSpecial issue

    Abstract

    Purpose – The purpose of this paper is to determine how national cultural context may be harnessed to support corporate social responsibility (CSR) implementation when sourcing fashion garments from developing country manufacturers.

    Design/methodology/approach – A qualitative case study approach was adopted, using purposive sampling to select seven export garment manufacturers of varying size and business model in Sri Lanka. Primary data were collected through on-site, face-to-face interviews with managerial level and operational level informants within each company and through non-participant observation within factory environments.

    Findings – It was found that harnessing the local cultural context can support and progress CSR implementation at the factory level: in Sri Lanka, the Buddhist philosophy provided the moral underpinning and hence facilitated supplier engagement with CSR implementation. The presence of governmental support reduces the likelihood of CSR transgressions by adding an extra level of accountability for suppliers. Furthermore, the level of socioeconomic development also affects CSR implementation, as managerial competency increases with higher education levels.

    Practical implications – Analysing the success of CSR implementation in the Sri Lankan export garment manufacturing industry enables the identification of country-specific factors which support CSR implementation. The managerial perspective taken within the research would be of use to fashion brands and retailers that are looking for ways of progressing CSR implementation in their global supply chains.

    Originality/value – This paper presents industry-specific data from a key global garment manufacturing country on a commercially sensitive subject. It identifies factors within the national cultural context that support CSR implementation in the fashion supply chain.


    Original languageEnglish
    Pages (from-to)141-160
    JournalJournal of Fashion Marketing and Management
    Volume16
    Issue number2
    DOIs
    Publication statusPublished - 2012

    Fingerprint

    Corporate Social Responsibility
    Cultural context
    Sri Lanka
    Factory
    Suppliers
    Global supply chain
    Sourcing
    Accountability
    Factors
    Design methodology
    Managerial competencies
    Transgression
    Developing countries
    Retailers
    Manufacturing
    Supply chain
    Specific factors
    Industry
    Business model
    Sampling

    Keywords

    • Sri Lanka
    • Developing countries
    • National cultures
    • Garment industry
    • Corporate social responsibility
    • Fashion
    • Supply chain management

    Cite this

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    abstract = "Purpose – The purpose of this paper is to determine how national cultural context may be harnessed to support corporate social responsibility (CSR) implementation when sourcing fashion garments from developing country manufacturers. Design/methodology/approach – A qualitative case study approach was adopted, using purposive sampling to select seven export garment manufacturers of varying size and business model in Sri Lanka. Primary data were collected through on-site, face-to-face interviews with managerial level and operational level informants within each company and through non-participant observation within factory environments. Findings – It was found that harnessing the local cultural context can support and progress CSR implementation at the factory level: in Sri Lanka, the Buddhist philosophy provided the moral underpinning and hence facilitated supplier engagement with CSR implementation. The presence of governmental support reduces the likelihood of CSR transgressions by adding an extra level of accountability for suppliers. Furthermore, the level of socioeconomic development also affects CSR implementation, as managerial competency increases with higher education levels. Practical implications – Analysing the success of CSR implementation in the Sri Lankan export garment manufacturing industry enables the identification of country-specific factors which support CSR implementation. The managerial perspective taken within the research would be of use to fashion brands and retailers that are looking for ways of progressing CSR implementation in their global supply chains. Originality/value – This paper presents industry-specific data from a key global garment manufacturing country on a commercially sensitive subject. It identifies factors within the national cultural context that support CSR implementation in the fashion supply chain.",
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    Exploring the influence of national cultural context on CSR implementation. / Perry, Patsy.

    In: Journal of Fashion Marketing and Management, Vol. 16, No. 2, 2012, p. 141-160.

    Research output: Contribution to journalSpecial issue

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    AU - Perry, Patsy

    PY - 2012

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