Exploring services provided by top Italian museums websites: What are they used for?

Mario Siglioccolo, Mirko Perano*, Alfonso Siano, Marco Pellicano, Ian Baxter

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


Even though a number of studies have focused on museum websites, specific studies about top Italian museums and the services provided online have not been found. This paper aims to fill this gap in the literature and investigate the online services performed by top Italian museums. The objective is to determine whether these museums have developed their own website, and what kind of services they provide to their online visitors. The presence or lack of services provided was recorded with the adoption of a descriptive approach, based on qualitative content analysis principles. Results are shown in terms of three kinds of services provided (virtual visit opportunities, e-commerce services, and e-relation tools). Results provide managers a mapping of the services provided by their specific museum. Nevertheless, they need to be expanded with further primary research.

Original languageEnglish
Pages (from-to)141-158
Number of pages18
JournalInternational Journal of Electronic Marketing and Retailing
Issue number2
Publication statusPublished - 2016


  • Content analysis
  • Museum websites
  • Online services
  • Top Italian museums

ASJC Scopus subject areas

  • Marketing
  • Management Information Systems
  • Business and International Management


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