Exploring relationship quality

Paul John Hopkinson, Francis Buttle, Peter Naudé, Catherine. G Myhal

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the American Marketing Association International Educators' Conference, 28 June-1 July
    Place of PublicationUniversidad Torcuato Di Tella, Buenos Aires, Argentina
    Publication statusPublished - 2000

    Keywords

    • relationship marketing
    • relationship quality

    Cite this

    Hopkinson, P. J., Buttle, F., Naudé, P., & Myhal, C. G. (2000). Exploring relationship quality. In Proceedings of the American Marketing Association International Educators' Conference, 28 June-1 July