Examining the Longevity of New Agency Accounts: A Comparative Study of US and UK Advertising Experiences

Mark Davies, M. Prince

    Research output: Contribution to journalArticle

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)75-89
    Number of pages15
    JournalJournal of Advertising
    Volume28
    Issue number4
    Publication statusPublished - 1999

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