Examining the Longevity of New Agency Accounts: A Comparative Study of US and UK Advertising Experiences

Mark Davies, M. Prince

Research output: Contribution to journal › Article

Cite this

@article{e5a3ae349df14fe8a2296fb74748408d,

title = "Examining the Longevity of New Agency Accounts: A Comparative Study of US and UK Advertising Experiences",

author = "Mark Davies and M. Prince",

year = "1999",

language = "English",

volume = "28",

pages = "75--89",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "4",

}