Examining Intentions to Use Mobile Check-In for Airlines Services: A View from East Malaysia Consumers

Ling Chai Wong*, Poh Kiong Tee, Chia Keat Yap, Tat Huei Cham

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The purpose of this study was to determine the factors that influence both attitudes and behavioural intentions toward airline services via mobile check-in in East Malaysia. The intention of consumers to use mobile check-in for airline services was examined, as well as the role of attitude as a mediator between perceived usefulness, perceived ease of use, perceived trust, and perceived enjoyment. The study sampled 256 respondents using the snowball method and analysed them using PLS-SEM 3.0. Except for perceived ease of use, three of the four independent variables were found to have a positive effect on attitudes toward mobile check-in services. The perceived usefulness of mobile check-in had no effect on behavioural intention to use airline services via mobile check-in. Additionally, perceived ease of use was found to be insignificant when it came to attitudes and behavioural intentions toward using mobile check-in for airline services. Meanwhile, it has been demonstrated that attitude serves as an ideal mediator between perceived enjoyment, perceived trust, perceived usefulness, and behavioural intention. The current study has several managerial implications for the airline industry, particularly for self-service operations. Limitations include the inability to generalise the findings of this study to other industries or country settings.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems and Intelligent Applications. ICISIA 2022
EditorsMostafa Al-Emran, Khaled Shaalan, Mohammed A. Al-Sharafi
PublisherSpringer
Pages151-162
Number of pages12
ISBN (Electronic)9783031168659
ISBN (Print)9783031168642
DOIs
Publication statusPublished - 2023
EventInternational Conference on Information Systems and Intelligent Applications 2022 - Virtual, Online
Duration: 1 Jul 20222 Jul 2022

Publication series

NameLecture Notes in Networks and Systems
Volume550
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Information Systems and Intelligent Applications 2022
Abbreviated titleICISIA 2022
CityVirtual, Online
Period1/07/222/07/22

Keywords

  • Mobile check-in
  • Perceived enjoyment
  • Perceived trust
  • Technology acceptance modal

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Signal Processing
  • Computer Networks and Communications

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