Evaluating and Analysing Qualitative Data

Bridget E. Ogharanduku, Lubaina Zakaria, Rafal Sitko, Katherine J. C. Sang

Research output: Chapter in Book/Report/Conference proceedingChapter


The nature and volume of qualitative data can be overwhelming for researchers. This chapter provides useful steps for organising, managing and analysing qualitative data. Several techniques for analysing qualitative data are discussed in this chapter with examples to enable users to conduct their own analysis. The techniques include grounded theory, thematic analysis, template analysis, narrative analysis, textual analysis, discourse analyses, content analysis and hermeneutics. Validity and reliability issues to consider when analysing qualitative data are equally discussed. The chapter also considers technological tools available for organising, managing and retrieving qualitative data.
Original languageEnglish
Title of host publicationResearch Methods for Accounting and Finance
PublisherGoodfellow Publishers
Number of pages26
ISBN (Electronic)9781910158906
ISBN (Print)9781910158883
Publication statusPublished - Sept 2016


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