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Ethical empowerment and the corporate brand

  • Mark Alexander Davies
  • , Shaun Powell

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Original languageEnglish
    Title of host publicationReflective Marketing in a Material World
    Subtitle of host publicationProceedings of the Academy of Marketing Conference, Aberdeen, 2008
    Place of PublicationAberdeen
    Publication statusPublished - 2008

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