Ethical empowerment and the corporate brand

Mark Alexander Davies, Shaun Powell

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationReflective Marketing in a Material World
    Subtitle of host publicationProceedings of the Academy of Marketing Conference, Aberdeen, 2008
    Place of PublicationAberdeen
    Publication statusPublished - 2008

    Cite this

    Davies, M. A., & Powell, S. (2008). Ethical empowerment and the corporate brand. In Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Conference, Aberdeen, 2008