| Original language | English |
|---|---|
| Title of host publication | Reflective Marketing in a Material World |
| Subtitle of host publication | Proceedings of the Academy of Marketing Conference, Aberdeen, 2008 |
| Place of Publication | Aberdeen |
| Publication status | Published - 2008 |
Ethical empowerment and the corporate brand
Mark Alexander Davies, Shaun Powell
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution