Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

Mark Alexander Davies

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publication13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008
    EditorsWali I. Mondal
    Publication statusPublished - 2008

    Cite this

    Davies, M. A. (2008). Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. In W. I. Mondal (Ed.), 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008