Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

Mark Alexander Davies

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publication13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008
    EditorsWali I. Mondal
    Publication statusPublished - 2008

    Cite this

    Davies, M. A. (2008). Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. In W. I. Mondal (Ed.), 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008
    Davies, Mark Alexander. / Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008 . editor / Wali I. Mondal. 2008.
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    title = "Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry",
    author = "Davies, {Mark Alexander}",
    note = "Best Session Paper",
    year = "2008",
    language = "English",
    editor = "Mondal, {Wali I.}",
    booktitle = "13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008",

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    Davies, MA 2008, Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. in WI Mondal (ed.), 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008 .

    Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. / Davies, Mark Alexander.

    13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008 . ed. / Wali I. Mondal. 2008.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    TY - GEN

    T1 - Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

    AU - Davies, Mark Alexander

    N1 - Best Session Paper

    PY - 2008

    Y1 - 2008

    M3 - Conference contribution

    BT - 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008

    A2 - Mondal, Wali I.

    ER -

    Davies MA. Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. In Mondal WI, editor, 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008 . 2008