Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

Mark Alexander Davies

Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

Mark Alexander Davies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008
Editors	Wali I. Mondal
Publication status	Published - 2008

Cite this

@inproceedings{cc9f0a680e754f0e97f922e1db8e8b79,

title = "Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry",

author = "Davies, {Mark Alexander}",

note = "Best Session Paper",

year = "2008",

language = "English",

editor = "Mondal, {Wali I.}",

booktitle = "13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008",

}

Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry. / Davies, Mark Alexander.
13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008 . ed. / Wali I. Mondal. 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Ethical corporate marketing and moral branding: Affective commitment and socially responsive behaviour within the oil industry

AU - Davies, Mark Alexander

N1 - Best Session Paper

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - 13th Proceedings of the International Corporate and Marketing Communications Conference, University of Ljubljana, Slovenia, 24-26 April 2008

A2 - Mondal, Wali I.

ER -