| Original language | English |
|---|---|
| Title of host publication | International Encyclopedia of Business and Management |
| Editors | Malcolm Warner |
| Place of Publication | London |
| Publisher | Thomson Learning |
| Pages | 1747-1753 |
| Volume | 3 |
| Edition | Second |
| ISBN (Print) | 1-86152-986-4 |
| Publication status | Published - 2002 |
Entrepreneurial Marketing
Elaine Collinson, Eleanor Shaw
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review