Entrepreneurial Marketing

Elaine Collinson, Eleanor Shaw

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationLondon
PublisherThomson Learning
Pages1747-1753
Volume3
EditionSecond
ISBN (Print)1-86152-986-4
Publication statusPublished - 2002

Cite this

Collinson, E., & Shaw, E. (2002). Entrepreneurial Marketing. In M. Warner (Ed.), International Encyclopedia of Business and Management (Second ed., Vol. 3, pp. 1747-1753). Thomson Learning.