Entrepreneurial activity has been an element of economic and social enhancement. However, managing a startup is a difficult and risky activity that strongly depends on the entrepreneur's characteristics and skills. While much attention has been given recently to entrepreneurial learning, less has been studied about the learning dynamics in different industries. This study aims to understand and explore types of learning in different industries and find their similarities and differences. For this purpose, an exploratory comparative case study composed of four cases has been considered. Findings reveal that the main types of entrepreneurial learning are similar in all the industries analysed and are linked to social and experiential learning. The main dissimilarities are related to searching for customer information, employees’ feedback, and solving issues. Lastly, some entrepreneurs reflect on the actions or decisions taken, while others do not reflect as much as they would like to.
- entrepreneurial learning
- exploratory and exploitative learning
- social learning
- Experiential learning