Employee participation in ethical value setting and the corporate brand

Shaun Powell, Mark Alexander Davies, Danielle Norton

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationMarketing: shifting the Focus from Mainstream to Offbeat
    Subtitle of host publicationProceedings of the Australian & New Zealand Marketing Academy Conference 2008
    Publication statusPublished - 2008

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