Employee participation in ethical value setting and the corporate brand

Shaun Powell, Mark Alexander Davies, Danielle Norton

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationMarketing: shifting the Focus from Mainstream to Offbeat
    Subtitle of host publicationProceedings of the Australian & New Zealand Marketing Academy Conference 2008
    Publication statusPublished - 2008

    Cite this

    Powell, S., Davies, M. A., & Norton, D. (2008). Employee participation in ethical value setting and the corporate brand. In Marketing: shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian & New Zealand Marketing Academy Conference 2008 http://anzmac.info/conference/2008/_Proceedings/PDF/S02_/Powell%20Davies%20%26%20Norton%20S8%20JM%20P2%20.pdf