Skip to main navigation Skip to search Skip to main content

Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour

  • Linus Linnaeus Tannor
  • , Stephen Carter*
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1   Link opens in a new tab Citation (Scopus)

Fingerprint

Dive into the research topics of 'Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour'. Together they form a unique fingerprint.
Sort by

INIS

Economics, Econometrics and Finance

Social Sciences