Fingerprint
Dive into the research topics of 'Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour
Linus Linnaeus Tannor, Stephen Carter*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review