Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context

Melis Ceylan; Nilüfer Z. Aydinoğlu; Vicki G. Morwitz

Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context

Melis Ceylan, Nilüfer Z. Aydinoğlu, Vicki G. Morwitz

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This research investigates the joint effect of calorie posting and social context on consumers’ food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).

Original language	English
Title of host publication	NA - Advances in Consumer Research
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	266-268
Number of pages	3
Volume	48
Publication status	Published - 2020

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https://www.acrwebsite.org/volumes/2663885/volumes/v48/NA-48

Cite this

@inproceedings{ea1988586c9d434d874d235549cf93e6,

title = "Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context",

abstract = "This research investigates the joint effect of calorie posting and social context on consumers{\textquoteright} food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).",

author = "Melis Ceylan and Aydinoğlu, {Nil{\"u}fer Z.} and Morwitz, {Vicki G.}",

year = "2020",

language = "English",

volume = "48",

pages = "266--268",

editor = "Jennifer Argo and Lowrey, {Tina M.} and {Jensen Schau}, Hope",

booktitle = "NA - Advances in Consumer Research",

publisher = "Association for Consumer Research",

}

Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context. / Ceylan, Melis; Aydinoğlu, Nilüfer Z.; Morwitz, Vicki G.
NA - Advances in Consumer Research . ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Vol. 48 Duluth, MN: Association for Consumer Research, 2020. p. 266-268.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context

AU - Ceylan, Melis

AU - Aydinoğlu, Nilüfer Z.

AU - Morwitz, Vicki G.

PY - 2020

Y1 - 2020

N2 - This research investigates the joint effect of calorie posting and social context on consumers’ food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).

AB - This research investigates the joint effect of calorie posting and social context on consumers’ food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).

M3 - Conference contribution

VL - 48

SP - 266

EP - 268

BT - NA - Advances in Consumer Research

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Jensen Schau, Hope

PB - Association for Consumer Research

CY - Duluth, MN

ER -

Embarrassed By Calories: Joint Effect of Calorie Posting and Social Context

Abstract

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