This research investigates the joint effect of calorie posting and social context on consumers’ food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).
|Title of host publication||NA - Advances in Consumer Research|
|Editors||Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau|
|Place of Publication||Duluth, MN|
|Publisher||Association for Consumer Research|
|Number of pages||3|
|Publication status||Published - 2020|