Educational Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationLondon
PublisherThomson Learning
Pages1592-1599
Volume3
EditionSecond
ISBN (Print)1-86152-986-4, 9781861529862
Publication statusPublished - 2002

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