Early Evangelist or Reluctant Rudoph? Attitudes Twoards Christmas Gift Giving.

C Gurau, J Tinson

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2001
    EventConference Proceedings fo the Academy of Marketing Conference 2001 -
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceConference Proceedings fo the Academy of Marketing Conference 2001
    Period1/01/01 → …

    Cite this

    Gurau, C., & Tinson, J. (2001). Early Evangelist or Reluctant Rudoph? Attitudes Twoards Christmas Gift Giving.. Paper presented at Conference Proceedings fo the Academy of Marketing Conference 2001, .