Early Evangelist or Reluctant Rudoph? Attitudes Twoards Christmas Gift Giving.

C Gurau, J Tinson

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 2001
    EventConference Proceedings fo the Academy of Marketing Conference 2001 -
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceConference Proceedings fo the Academy of Marketing Conference 2001
    Period1/01/01 → …

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