Does the quality of websites vary by location? A study of urban and rural small firms in Scotland

    Research output: Contribution to journalArticle

    Abstract

    Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website quality is comparable in urban and rural small businesses. Well-designed sites are rich in content, easily accessible and have fast download speeds. Findings suggest that the WAI would be a useful tool for small firms in terms of encouraging business owners/managers to focus on the various factors that impact on the quality and effectiveness of their websites.

    Original languageEnglish
    Pages (from-to)119-135
    JournalLocal Economy
    Volume27
    Issue number2
    DOIs
    Publication statusPublished - Mar 2012

    Fingerprint

    Web sites
    Scotland
    Small firms
    Owner-managers
    Small business
    Impact factor
    Usefulness
    World Wide Web
    Website quality
    Urban areas
    Rural areas

    Keywords

    • entrepreneurship
    • Internet
    • rural
    • small firms
    • urban
    • websites

    ASJC Scopus subject areas

    • Business, Management and Accounting(all)

    Cite this

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    title = "Does the quality of websites vary by location? A study of urban and rural small firms in Scotland",
    abstract = "Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website quality is comparable in urban and rural small businesses. Well-designed sites are rich in content, easily accessible and have fast download speeds. Findings suggest that the WAI would be a useful tool for small firms in terms of encouraging business owners/managers to focus on the various factors that impact on the quality and effectiveness of their websites.",
    keywords = "entrepreneurship, Internet, rural, small firms, urban, websites",
    author = "J. Sanders and L. Galloway",
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    language = "English",
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    Does the quality of websites vary by location? A study of urban and rural small firms in Scotland. / Sanders, J.; Galloway, L.

    In: Local Economy, Vol. 27, No. 2, 03.2012, p. 119-135.

    Research output: Contribution to journalArticle

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