Does the quality of websites vary by location? A study of urban and rural small firms in Scotland

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    2 Citations (Scopus)

    Abstract

    Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website quality is comparable in urban and rural small businesses. Well-designed sites are rich in content, easily accessible and have fast download speeds. Findings suggest that the WAI would be a useful tool for small firms in terms of encouraging business owners/managers to focus on the various factors that impact on the quality and effectiveness of their websites.

    Original languageEnglish
    Pages (from-to)119-135
    JournalLocal Economy
    Volume27
    Issue number2
    DOIs
    Publication statusPublished - Mar 2012

    Keywords

    • entrepreneurship
    • Internet
    • rural
    • small firms
    • urban
    • websites

    ASJC Scopus subject areas

    • Business, Management and Accounting(all)

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