Does Mummy Know Best, Yet? Exploring Maternal Liminality and Sustainable Consumption among First-time Turkish Mothers

Ece Kuyululu Caglı*, Christopher A. Dodd, Jane Susannah Priest, Elaine L. Ritch

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
Subtitle of host publicationMarketing: Fusing resilience and power for public value – igniting marketing’s social spirit
EditorsC. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier
ISBN (Electronic)978-1-3999-9060-8
Publication statusPublished - 3 Jul 2024

Keywords

  • Sustainability
  • Mothers
  • Liminality
  • Turkish

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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