Abstract
Language is a living tool of communication that is constantly adapted to enable the exchange of information. Language changes based on geography to situation, but mainly by cultural contexts. These cultural contexts are a result of complex organisational relations, based on knowledge and rules predominant in specific groups. This repertoire is directly related to the sense of belonging (Combi, 2016). Technology is one of the aspects of this cultural repertoire and it is reflected on different aspects of daily life, such as methods of production, transportation and, of course, communication. For that reason, the introduction ...
Original language | English |
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Title of host publication | The SAGE Handbook of Digital & Social Media Marketing |
Editors | Annmarie Hanlon, Tracy L. Tuten |
Publisher | Sage |
Chapter | 20 |
Volume | 2 |
ISBN (Print) | 9781529752168 |
DOIs | |
Publication status | Published - Jun 2022 |
Keywords
- Social Media
- Pictogram
- Icons
- visual communication