Do You Speak Emoji? The language of Emojis

Ivana Ebel, Joatan Preis Dutra

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Language is a living tool of communication that is constantly adapted to enable the exchange of information. Language changes based on geography to situation, but mainly by cultural contexts. These cultural contexts are a result of complex organisational relations, based on knowledge and rules predominant in specific groups. This repertoire is directly related to the sense of belonging (Combi, 2016). Technology is one of the aspects of this cultural repertoire and it is reflected on different aspects of daily life, such as methods of production, transportation and, of course, communication. For that reason, the introduction ...
Original languageEnglish
Title of host publicationThe SAGE Handbook of Digital & Social Media Marketing
EditorsAnnmarie Hanlon, Tracy L. Tuten
PublisherSage
Chapter20
Volume2
ISBN (Print)9781529752168
DOIs
Publication statusPublished - Jun 2022

Keywords

  • Social Media
  • Pictogram
  • Icons
  • visual communication

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