Disruptive Innovation

Elaine L. Ritch; Julie McColl

doi:10.1108/978-1-83909-554-220211002

Disruptive Innovation

Elaine L. Ritch, Julie McColl

Research output: Chapter in Book/Report/Conference proceeding › Chapter

7 Citations (Scopus)

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of: • The concept and characteristics of disruptive innovation. • How to examine the context of disruptive innovation? • Related theories that can help frame practical examples. • Some examples of how markets are being disrupted.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Publisher	Emerald Publishing Limited
Pages	9-13
Number of pages	5
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211002
Publication status	Published - 1 Mar 2021

Keywords

Disruption
donimant social paradigm
innovation
new environmental paradigm
new markets
production
sustainability

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-83909-554-220211002

Cite this

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Disruptive Innovation

Abstract

Keywords

ASJC Scopus subject areas

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