Disruptive Innovation

Elaine L. Ritch, Julie McColl

    Research output: Chapter in Book/Report/Conference proceedingChapter

    7 Citations (Scopus)


    By the end of this chapter, you should be able to demonstrate an understanding of: • The concept and characteristics of disruptive innovation. • How to examine the context of disruptive innovation? • Related theories that can help frame practical examples. • Some examples of how markets are being disrupted.

    Original languageEnglish
    Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
    PublisherEmerald Publishing Limited
    Number of pages5
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    Publication statusPublished - 1 Mar 2021


    • Disruption
    • donimant social paradigm
    • innovation
    • new environmental paradigm
    • new markets
    • production
    • sustainability

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • General Business,Management and Accounting


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