Digitization in Farming Gateway to Sustainability: A Case Study of Mono Premium Melon, Tropicana Aman, Malaysia

Jeya Santhini Appannan*, Faridah Hanum Amran, Yoke Mei Loo

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Digitalization has become embedded in global value chains and offers the opportunity to achieve sustainable development, which has been considered highly relevant. The use of digital opportunities is increasingly supported by business processes; however, it is undeniable that the implementation of digitalization, especially in emerging economies, has not been thoroughly researched. This paper explores the characteristics of digitalization in agriculture and its challenges of implementation. Using a qualitative analysis present study use Mono Premium Melon as a case, integrate diffusion of innovation theory to identify impact factors of the adoption of digital technologies. We found relative advantage, compatibility, complexity, trialability, and observability act as determinants of IoT and irrigation system adoption. This study offers a valuable contribution to an area that lacks an empirical foundation by providing theoretical underpinning to agro-digital technology penetration literature and to address policy gaps that arise in scenarios of digitization of agriculture.
Original languageEnglish
Title of host publicationInternational Researcher and Student Conference (IRSC) 2023
Subtitle of host publicationSustainability In the New Economy
PublisherTunku Abdul Rahman University of Management and Technology
Pages291-305
Number of pages15
ISBN (Print)9789670115146
Publication statusPublished - 10 Aug 2023
EventInternational Researcher and Student Conference 2023: Sustainability in the New Economy - Kuala Lumpur, Malaysia
Duration: 10 Aug 202311 Aug 2023
https://fafb.tarc.edu.my/journey-towards-beyond-education/tar-umt-international-researcher-and-student-conference-irsc-2023

Conference

ConferenceInternational Researcher and Student Conference 2023
Abbreviated titleIRSC 2023
Country/TerritoryMalaysia
CityKuala Lumpur
Period10/08/2311/08/23
Internet address

Keywords

  • Sustainability
  • Digitalisation
  • Agriculture
  • Theory of Diffusion of Innovation (DOI)
  • Malaysia

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