Digitalisation and Marketing Capability on International Business Performance: an Empirical Study

Safak Altay^*, Aysegul Eda Kop, Guven Gurkan Inan

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	52-62
Number of pages	11
Publication status	Published - 7 Sept 2023
Event	Logistics Research Network (LRN) Conference 2023 - Heriot Watt University, Edinburgh, United Kingdom Duration: 6 Sept 2023 → 8 Sept 2023

Conference	Logistics Research Network (LRN) Conference 2023
Country/Territory	United Kingdom
City	Edinburgh
Period	6/09/23 → 8/09/23

Cite this

@conference{02589117c75a48469d6793ec170a5b75,

title = "Digitalisation and Marketing Capability on International Business Performance: an Empirical Study",

author = "Safak Altay and Kop, {Aysegul Eda} and Inan, {Guven Gurkan}",

year = "2023",

month = sep,

day = "7",

language = "English",

pages = "52--62",

note = "Logistics Research Network (LRN) Conference 2023 ; Conference date: 06-09-2023 Through 08-09-2023",

}