Digital Media and Marketing Interactivity

Kathryn Waite, Rodrigo Perez-Vega

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Communications
Subtitle of host publication	an Advertising, Promotion and Branding Perspective
Editors	Babak Taheri, Hamid Shaker
Publisher	Goodfellow Publishers
Pages	165-184
Number of pages	20
Edition	2nd
ISBN (Electronic)	9781917433242
ISBN (Print)	9781910158968
Publication status	Published - Nov 2024

ASJC Scopus subject areas

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title = "Digital Media and Marketing Interactivity",

author = "Kathryn Waite and Rodrigo Perez-Vega",

year = "2024",

month = nov,

language = "English",

isbn = "9781910158968",

pages = "165--184",

editor = "Babak Taheri and Hamid Shaker",

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publisher = "Goodfellow Publishers",

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}