Digital Media and Marketing Interactivity

Kathryn Waite, Rodrigo Perez-Vega

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationan Advertising, Promotion and Branding Perspective
EditorsBabak Taheri, Hamid Shaker
PublisherGoodfellow Publishers
Pages165-184
Number of pages20
Edition2nd
ISBN (Electronic)9781917433242
ISBN (Print)9781910158968
Publication statusPublished - Nov 2024

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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