Original language | English |
---|---|
Title of host publication | Marketing Communications |
Subtitle of host publication | an Advertising, Promotion and Branding Perspective |
Editors | Babak Taheri, Hamid Shaker |
Publisher | Goodfellow Publishers |
Pages | 165-184 |
Number of pages | 20 |
Edition | 2nd |
ISBN (Electronic) | 9781917433242 |
ISBN (Print) | 9781910158968 |
Publication status | Published - Nov 2024 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting