Digital marketing communications: a case of oil and gas industry B2B SMEs

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 2018 Academy of Marketing Annual Conference
Subtitle of host publicationMarketing the Brave
Publication statusPublished - 2018
Event2018 Academy of Marketing Annual Conference: Marketing the Brave - Stirling, United Kingdom
Duration: 2 Jul 20185 Jul 2018

Conference

Conference2018 Academy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityStirling
Period2/07/185/07/18

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