Development of a digital tool to overcome the challenges of rural food SMEs

Saskia van der Loo; Liang Chen; Peter Edwards; Jennifer Holden; Stavros Karamperidis; Martin J Kollingbaum; Angela C Marqui; John D Nelson; Timothy J Norman; Maja Piecyk; Edoardo Pignotti

doi:10.1080/14702541.2014.994673

Development of a digital tool to overcome the challenges of rural food SMEs

Saskia van der Loo, Liang Chen, Peter Edwards, Jennifer Holden, Stavros Karamperidis, Martin J Kollingbaum, Angela C Marqui, John D Nelson, Timothy J Norman, Maja Piecyk, Edoardo Pignotti

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Abstract

It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

Original language	English
Pages (from-to)	212-219
Number of pages	8
Journal	Scottish Geographical Journal
Volume	131
Issue number	3-4
Early online date	3 Feb 2015
DOIs	https://doi.org/10.1080/14702541.2014.994673
Publication status	Published - 2 Oct 2015

Keywords

rural geography
transport geography

ASJC Scopus subject areas

Geography, Planning and Development
Earth-Surface Processes

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10.1080/14702541.2014.994673

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Cite this

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AU - Nelson, John D

AU - Norman, Timothy J

AU - Piecyk, Maja

AU - Pignotti, Edoardo

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Development of a digital tool to overcome the challenges of rural food SMEs

Abstract

Keywords

ASJC Scopus subject areas

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