Developing and testing a value chain for fashion retailers: activities for competitive success

Julie McColl*, Christopher Moore

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    9 Citations (Scopus)


    Purpose: This is an exploratory paper which empirically tests a conceptual model of value chain activity for fashion retailers, developed from the literature.

    Design/methodological approach: The research involved in depth interviews with 15 of the largest and most successful high-street fashion retailers. Participants were asked to comment on the structure and content of the value chain model.

    Findings: An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market.

    Research limitations/implications: This exploratory study is limited to the experiences of 15 large-scale fashion retailers and may benefit from further empirical testing.

    Practical implications: The results of this study provide a basis for value chain activity and added value in the fashion retailing sector.

    Originality/value: Academic development and empirical testing of generic business models in the fashion retailing sector is rare. This exploratory research seeks to address this scarcity.

    Original languageEnglish
    Pages (from-to)136-149
    Number of pages14
    JournalJournal of The Textile Institute
    Issue number2
    Publication statusPublished - 2014


    • brand
    • branding
    • fashion
    • retailing
    • value chain

    ASJC Scopus subject areas

    • Materials Science (miscellaneous)
    • General Agricultural and Biological Sciences
    • Polymers and Plastics
    • Industrial and Manufacturing Engineering


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