Abstract
Purpose: This is an exploratory paper which empirically tests a conceptual model of value chain activity for fashion retailers, developed from the literature.
Design/methodological approach: The research involved in depth interviews with 15 of the largest and most successful high-street fashion retailers. Participants were asked to comment on the structure and content of the value chain model.
Findings: An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market.
Research limitations/implications: This exploratory study is limited to the experiences of 15 large-scale fashion retailers and may benefit from further empirical testing.
Practical implications: The results of this study provide a basis for value chain activity and added value in the fashion retailing sector.
Originality/value: Academic development and empirical testing of generic business models in the fashion retailing sector is rare. This exploratory research seeks to address this scarcity.
| Original language | English |
|---|---|
| Pages (from-to) | 136-149 |
| Number of pages | 14 |
| Journal | Journal of The Textile Institute |
| Volume | 105 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2014 |
Keywords
- brand
- branding
- fashion
- retailing
- value chain
ASJC Scopus subject areas
- Materials Science (miscellaneous)
- General Agricultural and Biological Sciences
- Polymers and Plastics
- Industrial and Manufacturing Engineering