Determinants of Digital Payment Services and Behavioral Loyalty among Generation Y

With exponential growth of the digital payments services in India in recent years, tthis study is made with a specific intent of proposing the factors responsible for awareness and perception towards digital payments (e-payments). The study shows that factors such as trust, usefulness, ease of use, perceived risk and security & satisfaction impacts consumers’ perception towards digital payment services. The study affirms various factors for surveying customer’s perception towards digital payments. The usage of digital payments by the majority of our respondents establishes the fact that there is huge potential for expansion of such payment service apps & platforms. The significant factors identified are helpful for policy makers for addressing policy making and regulatory issues, banking institutions and digital payment (e-payment) app services providers.