Design guidelines for B2C E-commerce in virtual worlds

Minh Quang Tran; Shailey Minocha; Dave Roberts; Angus Laing; Darren Langdridge

doi:10.14236/ewic/hci2011.17

Design guidelines for B2C E-commerce in virtual worlds

Minh Quang Tran, Shailey Minocha, Dave Roberts, Angus Laing, Darren Langdridge

School of Social Sciences

Research output: Contribution to conference › Paper › peer-review

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Abstract

Virtual worlds are three-dimensional (3D) persistent multi-user online environments in which users interact through avatars. Virtual worlds support many kinds of activities, including education, socialising, gaming and e-commerce. Our research focuses on how virtual worlds can be used to facilitate business-to-consumer (B2C) e-commerce involving real items. Examples of affordances of virtual worlds for e-commerce include 3D simulations, multi-user environments and avatar-based interactions. We have conducted empirical research to gather data about consumers' experiences in virtual worlds to understand ways to utilise the ir affordances for B2C e-commerce. Based on our empirical research and a literature review, we have derived design guidelines for the design and evaluation of B2C e-commerce environments involving virtual worlds. This poster presents a summary of the research project and a subset of the guidelines.

Original language	English
Pages	441-442
Number of pages	2
DOIs	https://doi.org/10.14236/ewic/hci2011.17
Publication status	Published - Jul 2011
Event	25th BCS Conference on Human Computer Interaction 2011 - Newcastle Upon Tyne, United Kingdom Duration: 4 Jul 2011 → 8 Jul 2011 Conference number: 25

Conference

Conference	25th BCS Conference on Human Computer Interaction 2011
Abbreviated title	HCI 2011
Country/Territory	United Kingdom
City	Newcastle Upon Tyne
Period	4/07/11 → 8/07/11

Keywords

Consumer experience
Design guidelines
Design heuristics
E-commerce
Interaction design
Service design
Service encounter
User experience design
Virtual worlds

ASJC Scopus subject areas

Human-Computer Interaction

Access to Document

10.14236/ewic/hci2011.17Licence: CC BY

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Copyright © © Minh Quang Tran et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2011 The 25th BCS Conference on Human Computer Interaction, Newcastle Upon Tyne, UK License: This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/
Final published version, 211 KBLicence: CC BY

Cite this

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abstract = "Virtual worlds are three-dimensional (3D) persistent multi-user online environments in which users interact through avatars. Virtual worlds support many kinds of activities, including education, socialising, gaming and e-commerce. Our research focuses on how virtual worlds can be used to facilitate business-to-consumer (B2C) e-commerce involving real items. Examples of affordances of virtual worlds for e-commerce include 3D simulations, multi-user environments and avatar-based interactions. We have conducted empirical research to gather data about consumers' experiences in virtual worlds to understand ways to utilise the ir affordances for B2C e-commerce. Based on our empirical research and a literature review, we have derived design guidelines for the design and evaluation of B2C e-commerce environments involving virtual worlds. This poster presents a summary of the research project and a subset of the guidelines.",

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doi = "10.14236/ewic/hci2011.17",

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AU - Roberts, Dave

AU - Laing, Angus

AU - Langdridge, Darren

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Design guidelines for B2C E-commerce in virtual worlds

Abstract

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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