Defining ‘sincerity’ in a memorable and authentic cultural consumption experience

Martin Gannon; Sean Lochrie; Babak Taheri

Defining ‘sincerity’ in a memorable and authentic cultural consumption experience

Martin Gannon, Sean Lochrie, Babak Taheri

School of Social Sciences

Research output: Contribution to conference › Paper › peer-review

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Abstract

Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village’s secluded nature, its distinctiveness has made it a popular tourist site attracting over 600,000 visitors annually (Ashrafi, 2013). With this in mind, and within troglodyte heritage context, we aim to develop, for the first time, a ‘sincerity’ scale within the consumer-based model of authenticity (CBA) presented by Kolar and Zabkar (2010) and Bryce et al. (2015). This model explores the relationships surrounding cultural motivation, heritage-based behavior, perceptions of authenticity, and behavioral consequences. However, our study further develops this by adding a sincerity variable and replacing loyalty with memorable tourism experience, before amending the relationships between various variables in the CBA model.

Original language	English
Publication status	Published - 2016
Event	15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing - Royal Holloway, University of London, Surrey, United Kingdom Duration: 16 Sept 2016 → 16 Sept 2016 https://www.academyofmarketing.org/sigs/arts-heritage-nonprofit-social-marketing-sig/

Conference

Conference	15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
Country/Territory	United Kingdom
City	Surrey
Period	16/09/16 → 16/09/16
Internet address	https://www.academyofmarketing.org/sigs/arts-heritage-nonprofit-social-marketing-sig/

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title = "Defining {\textquoteleft}sincerity{\textquoteright} in a memorable and authentic cultural consumption experience",

abstract = "Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village{\textquoteright}s secluded nature, its distinctiveness has made it a popular tourist site attracting over 600,000 visitors annually (Ashrafi, 2013). With this in mind, and within troglodyte heritage context, we aim to develop, for the first time, a {\textquoteleft}sincerity{\textquoteright} scale within the consumer-based model of authenticity (CBA) presented by Kolar and Zabkar (2010) and Bryce et al. (2015). This model explores the relationships surrounding cultural motivation, heritage-based behavior, perceptions of authenticity, and behavioral consequences. However, our study further develops this by adding a sincerity variable and replacing loyalty with memorable tourism experience, before amending the relationships between various variables in the CBA model.",

author = "Martin Gannon and Sean Lochrie and Babak Taheri",

year = "2016",

language = "English",

note = "15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing ; Conference date: 16-09-2016 Through 16-09-2016",

url = "https://www.academyofmarketing.org/sigs/arts-heritage-nonprofit-social-marketing-sig/",

}

TY - CONF

T1 - Defining ‘sincerity’ in a memorable and authentic cultural consumption experience

AU - Gannon, Martin

AU - Lochrie, Sean

AU - Taheri, Babak

PY - 2016

Y1 - 2016

N2 - Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village’s secluded nature, its distinctiveness has made it a popular tourist site attracting over 600,000 visitors annually (Ashrafi, 2013). With this in mind, and within troglodyte heritage context, we aim to develop, for the first time, a ‘sincerity’ scale within the consumer-based model of authenticity (CBA) presented by Kolar and Zabkar (2010) and Bryce et al. (2015). This model explores the relationships surrounding cultural motivation, heritage-based behavior, perceptions of authenticity, and behavioral consequences. However, our study further develops this by adding a sincerity variable and replacing loyalty with memorable tourism experience, before amending the relationships between various variables in the CBA model.

AB - Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village’s secluded nature, its distinctiveness has made it a popular tourist site attracting over 600,000 visitors annually (Ashrafi, 2013). With this in mind, and within troglodyte heritage context, we aim to develop, for the first time, a ‘sincerity’ scale within the consumer-based model of authenticity (CBA) presented by Kolar and Zabkar (2010) and Bryce et al. (2015). This model explores the relationships surrounding cultural motivation, heritage-based behavior, perceptions of authenticity, and behavioral consequences. However, our study further develops this by adding a sincerity variable and replacing loyalty with memorable tourism experience, before amending the relationships between various variables in the CBA model.

M3 - Paper

T2 - 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing

Y2 - 16 September 2016 through 16 September 2016

ER -

Defining ‘sincerity’ in a memorable and authentic cultural consumption experience

Abstract

Conference

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