Customers' online channel switching behavior: The moderating role of switching cost

Zahra Pourabedin*, Yeoh Sok Foon, Rajat Subhra Chatterjee, Jessica Sze Yin Ho

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Customers' online channel switching behavior: The moderating role of switching cost'. Together they form a unique fingerprint.

INIS

Engineering