Customer Solutions: Does A Non-Western Context Matter? Empirical Evidence From Jordan

Samer Hamadneh, Nigel Caldwell, Abhijeet Ghadge

Research output: Contribution to conferencePaperpeer-review


Research on solutions provision, a growing field in academia and practice, has recently received significant attention in western context. However, the current literature suggests that the decision to provide complex and customized solutions should be linked to the nature of the industries, markets and customers’ needs. The purpose of this paper is to investigate solutions provision in the Arabian business context. Based on interviews with suppliers and customers firms in Jordan, the study reveals that standardized solutions are attractive to customers and profitable to suppliers. Further, solutions relationship is found to be pragmatic rather than long term and exclusive.
Original languageEnglish
Publication statusPublished - 5 Jun 2017
Event24th Annual EurOMA Conference 2017 - Heriot Watt University, Edinburgh, United Kingdom
Duration: 1 Jul 20175 Jul 2017


Conference24th Annual EurOMA Conference 2017
Abbreviated titleEurOMA 2017
Country/TerritoryUnited Kingdom
Internet address


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