Corporate social responsibility authenticity as a determinant of repurchase intentions

Yusuf Hassan; Anuja Akhouri; Amitabh Deo Kodwani

doi:10.1108/SRJ-02-2022-0077

Corporate social responsibility authenticity as a determinant of repurchase intentions

Yusuf Hassan^*
, Anuja Akhouri
, Amitabh Deo Kodwani

^*Corresponding author for this work

School of Social Sciences

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

Abstract

Purpose
This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement.

Design/methodology/approach
For the current research purpose, a sample of 262 Indian working professionals was surveyed.

Findings
Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service.

Originality/value
Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

Original language	English
Pages (from-to)	1577-1594
Number of pages	18
Journal	Social Responsibility Journal
Volume	19
Issue number	9
Early online date	27 Jan 2023
DOIs	https://doi.org/10.1108/SRJ-02-2022-0077
Publication status	Published - 20 Oct 2023

Keywords

CSR authenticity
Moral judgement
Perceived CSR motives
Repurchase decision

ASJC Scopus subject areas

General Business,Management and Accounting
Social Sciences (miscellaneous)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1108/SRJ-02-2022-0077

Cite this

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title = "Corporate social responsibility authenticity as a determinant of repurchase intentions",

abstract = "Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement. Design/methodology/approach For the current research purpose, a sample of 262 Indian working professionals was surveyed. Findings Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service. Originality/value Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.",

keywords = "CSR authenticity, Moral judgement, Perceived CSR motives, Repurchase decision",

author = "Yusuf Hassan and Anuja Akhouri and Kodwani, \{Amitabh Deo\}",

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doi = "10.1108/SRJ-02-2022-0077",

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T1 - Corporate social responsibility authenticity as a determinant of repurchase intentions

AU - Hassan, Yusuf

AU - Akhouri, Anuja

AU - Kodwani, Amitabh Deo

PY - 2023/10/20

Y1 - 2023/10/20

N2 - Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement. Design/methodology/approach For the current research purpose, a sample of 262 Indian working professionals was surveyed. Findings Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service. Originality/value Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

AB - Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement. Design/methodology/approach For the current research purpose, a sample of 262 Indian working professionals was surveyed. Findings Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service. Originality/value Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

KW - CSR authenticity

KW - Moral judgement

KW - Perceived CSR motives

KW - Repurchase decision

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DO - 10.1108/SRJ-02-2022-0077

M3 - Article

AN - SCOPUS:85147206410

SN - 1747-1117

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JO - Social Responsibility Journal

JF - Social Responsibility Journal

IS - 9

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Corporate social responsibility authenticity as a determinant of repurchase intentions

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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