Corporate marketing and identity management within a leading UK financial institution

Shaun Powell, J Sloan, Christopher Alan Dodd

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK
    Publication statusPublished - 2008

    Cite this

    Powell, S., Sloan, J., & Dodd, C. A. (2008). Corporate marketing and identity management within a leading UK financial institution. In Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK