Corporate marketing and identity management within a leading UK financial institution

Shaun Powell, J Sloan, Christopher Alan Dodd

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK
    Publication statusPublished - 2008

    Cite this

    Powell, S., Sloan, J., & Dodd, C. A. (2008). Corporate marketing and identity management within a leading UK financial institution. In Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK
    Powell, Shaun ; Sloan, J ; Dodd, Christopher Alan. / Corporate marketing and identity management within a leading UK financial institution. Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK. 2008.
    @inproceedings{5b41a8f83fb64f30a179133f415f7256,
    title = "Corporate marketing and identity management within a leading UK financial institution",
    author = "Shaun Powell and J Sloan and Dodd, {Christopher Alan}",
    year = "2008",
    language = "English",
    booktitle = "Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK",

    }

    Powell, S, Sloan, J & Dodd, CA 2008, Corporate marketing and identity management within a leading UK financial institution. in Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK.

    Corporate marketing and identity management within a leading UK financial institution. / Powell, Shaun; Sloan, J; Dodd, Christopher Alan.

    Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK. 2008.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    TY - GEN

    T1 - Corporate marketing and identity management within a leading UK financial institution

    AU - Powell, Shaun

    AU - Sloan, J

    AU - Dodd, Christopher Alan

    PY - 2008

    Y1 - 2008

    M3 - Conference contribution

    BT - Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK

    ER -

    Powell S, Sloan J, Dodd CA. Corporate marketing and identity management within a leading UK financial institution. In Proceedings of the 10th Symposium of the International Corporate Identity Group, Brighton, UK. 2008