Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages205-220
    Number of pages16
    Publication statusPublished - Apr 2003
    EventProceedings of the 8th International Conference on corporate and marketing Communications - London Metropolitan University
    Duration: 7 Apr 20038 Apr 2003

    Conference

    ConferenceProceedings of the 8th International Conference on corporate and marketing Communications
    Period7/04/038/04/03
    Otheredited by Roger Bennett

    Cite this