Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages205-220
    Number of pages16
    Publication statusPublished - Apr 2003
    EventProceedings of the 8th International Conference on corporate and marketing Communications - London Metropolitan University
    Duration: 7 Apr 20038 Apr 2003

    Conference

    ConferenceProceedings of the 8th International Conference on corporate and marketing Communications
    Period7/04/038/04/03
    Otheredited by Roger Bennett

    Cite this

    McLaren-Hankin, Y. (2003). Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc. 205-220. Paper presented at Proceedings of the 8th International Conference on corporate and marketing Communications, .
    McLaren-Hankin, Yvonne. / Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc. Paper presented at Proceedings of the 8th International Conference on corporate and marketing Communications, .16 p.
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    title = "Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc",
    author = "Yvonne McLaren-Hankin",
    year = "2003",
    month = "4",
    language = "English",
    pages = "205--220",
    note = "Proceedings of the 8th International Conference on corporate and marketing Communications ; Conference date: 07-04-2003 Through 08-04-2003",

    }

    McLaren-Hankin, Y 2003, 'Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc', Paper presented at Proceedings of the 8th International Conference on corporate and marketing Communications, 7/04/03 - 8/04/03 pp. 205-220.

    Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc. / McLaren-Hankin, Yvonne.

    2003. 205-220 Paper presented at Proceedings of the 8th International Conference on corporate and marketing Communications, .

    Research output: Contribution to conferencePaper

    TY - CONF

    T1 - Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc

    AU - McLaren-Hankin, Yvonne

    PY - 2003/4

    Y1 - 2003/4

    M3 - Paper

    SP - 205

    EP - 220

    ER -

    McLaren-Hankin Y. Corporate image in the British biotechnology sector: A text-based study of representations of PowderJect Pharmaceuticals plc. 2003. Paper presented at Proceedings of the 8th International Conference on corporate and marketing Communications, .