Corporate Entrepreneurship

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Corporations cannot be static – they must continually adapt and redefine themselves as the development and enhancement of new products, services, processes and technologies are occurring at a phenomenal speed. In the long term, for corporations to remain competitive, corporate entrepreneurship is one of the ways forward. This chapter concentrates on establishing an understanding of corporate entrepreneurship and the approaches corporations can use as pathways to becoming sustainable and successful organizations.
Original languageEnglish
Title of host publicationEnterprise: Concepts and Issues
EditorsNorin Arshed, Mike Danson
PublisherGoodfellow Publishers
ISBN (Electronic)9781910158777
ISBN (Print)9781910158753, 9781910158760
Publication statusPublished - 31 Jan 2016


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