Corporations cannot be static – they must continually adapt and redefine themselves as the development and enhancement of new products, services, processes and technologies are occurring at a phenomenal speed. In the long term, for corporations to remain competitive, corporate entrepreneurship is one of the ways forward. This chapter concentrates on establishing an understanding of corporate entrepreneurship and the approaches corporations can use as pathways to becoming sustainable and successful organizations.
|Title of host publication||Enterprise: Concepts and Issues|
|Editors||Norin Arshed, Mike Danson|
|ISBN (Print)||9781910158753, 9781910158760|
|Publication status||Published - 31 Jan 2016|