Core strategic asset or just a tactical tool: how UK companies view the value of their customer databases

Robin Roslender, S Hart, N Tzokas

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)41-58
    Number of pages18
    JournalInteractive Marketing
    Volume4
    Publication statusPublished - 2002

    Cite this

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    title = "Core strategic asset or just a tactical tool: how UK companies view the value of their customer databases",
    author = "Robin Roslender and S Hart and N Tzokas",
    year = "2002",
    language = "English",
    volume = "4",
    pages = "41--58",
    journal = "Interactive Marketing",
    issn = "1463-5178",

    }

    Core strategic asset or just a tactical tool: how UK companies view the value of their customer databases. / Roslender, Robin; Hart, S; Tzokas, N.

    In: Interactive Marketing, Vol. 4, 2002, p. 41-58.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Core strategic asset or just a tactical tool: how UK companies view the value of their customer databases

    AU - Roslender, Robin

    AU - Hart, S

    AU - Tzokas, N

    PY - 2002

    Y1 - 2002

    M3 - Article

    VL - 4

    SP - 41

    EP - 58

    JO - Interactive Marketing

    JF - Interactive Marketing

    SN - 1463-5178

    ER -