Original language | English |
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Pages (from-to) | 41-58 |
Number of pages | 18 |
Journal | Interactive Marketing |
Volume | 4 |
Publication status | Published - 2002 |
Core strategic asset or just a tactical tool: how UK companies view the value of their customer databases
Robin Roslender, S Hart, N Tzokas
Research output: Contribution to journal › Article › peer-review