Contributions of Focus Groups To Survey Questionnaire Design, Qual and Quant: Can and Should They Be Combined?

Mark Davies, M Prince

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Sep 2003
    EventQualitative Research, Monday September 22nd, Advertising Research Foundation Week of Workshops - Crowne Plaza, Times Square, New York City, United States
    Duration: 1 Sep 2003 → …

    Conference

    ConferenceQualitative Research, Monday September 22nd, Advertising Research Foundation Week of Workshops
    CountryUnited States
    CityNew York City
    Period1/09/03 → …

    Cite this

    Davies, M., & Prince, M. (2003). Contributions of Focus Groups To Survey Questionnaire Design, Qual and Quant: Can and Should They Be Combined?. Paper presented at Qualitative Research, Monday September 22nd, Advertising Research Foundation Week of Workshops, New York City, United States.