Contributions of Focus Groups To Survey Questionnaire Design, Qual and Quant: Can and Should They Be Combined?

Mark Davies, M Prince

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Sept 2003
    EventQualitative Research, Monday September 22nd, Advertising Research Foundation Week of Workshops - Crowne Plaza, Times Square, New York City, United States
    Duration: 1 Sept 2003 → …

    Conference

    ConferenceQualitative Research, Monday September 22nd, Advertising Research Foundation Week of Workshops
    Country/TerritoryUnited States
    CityNew York City
    Period1/09/03 → …

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