Abstract
In contrast to technological innovation, little is known about how innovation arises in the creative industries. This inductive study of product development practices in five fashion firms examines how organizations in the fashion industry develop a particular type of innovation: stylistic innovation. The resulting theoretical framework reveals that successful fashion firms develop stylistic innovations based on a unique combination of three sets of interrelated product development practices - creative sensing (inspiration-based), stylistic orchestrating (coherencefocused), and agile synchronization (timing-driven).
| Original language | English |
|---|---|
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | Academy of Management Proceedings |
| Volume | 2010 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Aug 2010 |
| Event | 70th Annual Meeting of the Academy of Management 2010: Dare to Care: Passion and Compassion in Management Practice and Research - Montreal, Canada Duration: 6 Aug 2010 → 10 Aug 2010 |
Keywords
- Inductive
- NPD practice
- Stylistic innovation
ASJC Scopus subject areas
- Management of Technology and Innovation
- Industrial relations
