Abstract
This chapter presents a narrative review of open innovation and coopetition within the framework of business-to-business business model innovation. In doing so, we review the evolving landscape of innovation strategies in the business-to-business domain, highlighting the significance for firms to effectively balance collaboration and competition relationships in driving business-to-business business model innovation and sustainable value creation. Through an examination of relevant literature, we elucidate on the principles and applications of open innovation and coopetition in fostering synergistic relationships among business-to-business firms. Furthermore, we discuss the implications of these concepts on firms’ relational dynamics, market positioning, and value creation within business-to-business ecosystems. By synthesizing key insights and identifying emerging trends, our review contributes to a deeper, more nuanced understanding of the role of open innovation and coopetition in shaping the future of business-to-business business models.
| Original language | English |
|---|---|
| Title of host publication | The Sage Handbook of Industrial Marketing |
| Editors | Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naude |
| Place of Publication | London |
| Publisher | Sage |
| Chapter | 23 |
| Pages | 368-384 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781036229474 |
| ISBN (Print) | 9781036201272 |
| Publication status | Published - 8 Jan 2026 |
Keywords
- open innovation
- Coopetition
- business school innovation
- business-to-business relationships