Consumers

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Perspectives
EditorsAndrew MacLaren, Thomas Farrington, Kevin O'Gorman
Place of PublicationOxford
PublisherGoodfellow Publishers
Pages93-110
Number of pages18
Edition1
ISBN (Electronic)9781911396208
ISBN (Print)9781911396185, 9781911396192
Publication statusPublished - Jun 2017

Publication series

NameGlobal Management series
PublisherGoodfellow
ISSN (Print)2514-7862

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