Original language | English |
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Title of host publication | Marketing Perspectives |
Editors | Andrew MacLaren, Thomas Farrington, Kevin O'Gorman |
Place of Publication | Oxford |
Publisher | Goodfellow Publishers |
Pages | 93-110 |
Number of pages | 18 |
Edition | 1 |
ISBN (Electronic) | 9781911396208 |
ISBN (Print) | 9781911396185, 9781911396192 |
Publication status | Published - Jun 2017 |
Publication series
Name | Global Management series |
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Publisher | Goodfellow |
ISSN (Print) | 2514-7862 |