Consumer decisions in marketing communications

Christopher A. Dodd, Geraldine Bell

Research output: Chapter in Book/Report/Conference proceedingChapter


Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationAn advertising, promotion and branding perspective
EditorsGeraldine Bell, Babak Taheri
PublisherGoodfellow Publishers
Number of pages20
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

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