Consumer centrism : an integrative review

Mark Alexander Davies, C Manolis, Melvin Prince, R D Windsor

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2011
    EventBAM 25th Annual Conference, Building and Sustaining High Performance Organisations in a Challenging Environment - Birmingham, United Kingdom
    Duration: 13 Sept 201115 Sept 2011

    Conference

    ConferenceBAM 25th Annual Conference, Building and Sustaining High Performance Organisations in a Challenging Environment
    Country/TerritoryUnited Kingdom
    CityBirmingham
    Period13/09/1115/09/11

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