Consumer centrism : an integrative review

Mark Alexander Davies, C Manolis, Melvin Prince, R D Windsor

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2011
    EventBAM 25th Annual Conference, Building and Sustaining High Performance Organisations in a Challenging Environment - Birmingham, United Kingdom
    Duration: 13 Sep 201115 Sep 2011

    Conference

    ConferenceBAM 25th Annual Conference, Building and Sustaining High Performance Organisations in a Challenging Environment
    CountryUnited Kingdom
    CityBirmingham
    Period13/09/1115/09/11

    Cite this